Angel pre-seed · investor pitch
ActiveGotchi is a pre-launch health companion for iPhone and Apple Watch. It sells once, for $15, and its entire AI runs on the user's device — so the marginal cost is ≈ $0, forever. Below is the full pitch: ten points, every number traceable.
01 · In one sentence
A health companion for iPhone and Apple Watch — a pet that grows from your steps, sleep and workouts. Neglect it and it weakens; in Mortal Mode it can die.
Fitness apps show charts. Nothing actually cares whether you show up. We attach emotion to the habit — and with it a reason not to leave.
The pet as a mirror of your life. The healthier you are, the healthier it is.
The user isn't taking care of the pet. They're taking care of themselves. The pet is living proof.
02 · Problem & customer
We've all abandoned streak counters and ignored notifications. The reason is structural — there is no cost to leaving.
And the apps that do try to engage want a subscription — month after month, forever — plus a copy of your health data in their cloud.
People who want better habits but are put off by the coldness of trackers, subscriptions and the loss of privacy. A bare phone is enough — a watch or any other wearable only deepens the data.
They're motivated emotionally, not numerically. They respond to a relationship, not a dashboard.
03 · Market opportunity
Category · proven
~$380k / week
Finch — a self-care pet — in US revenue alone (June 2025, Sensor Tower); ≈ $30M a year globally.
People demonstrably pay for pet-mediated self-care. We add real body data, every wearable and apps like Strava, and privacy by architecture.
Where the money is · US + Europe, iOS
> half
of global consumer spend in the category is the US alone (Sensor Tower, 2024).
iOS carries ~52–53% of US fitness-app revenue (GVR 2024). An iOS-first app for the US + Europe aims at the majority of the money in the category; Android follows.
The goal · deliberately modest
10,000 users
in 9 months after the investment — with the Friends zone live, growth is driven by the product, not the ad budget.
Even 5,000 paying customers ≈ $64k net (point 6) — every additional customer is pure margin, with no cost that grows with usage.
We deliberately don't sell market size in billions — what matters is that our exact category demonstrably earns.
Figures are cited estimates from the named sources (Sensor Tower, RevenueCat, Pew; 2024–2026), not a market consensus.
04 · Solution
Open → the pet reacts → feed it from your own day → close. Nothing demands a “session”.
🍎 apple for steps, 🍌 banana for a workout, 🍐 pear for good sleep. Drag the fruit onto the pet — on the phone and on the Apple Watch.
Food doesn't stockpile. One hungry day is a warning, two in a row cost a life, three perfect days win one back.
Unlocked over roughly a year of real activity — it can't be bought or skipped, so it means something.
The mechanism is attachment, not guilt. An app that makes you feel bad gets deleted — it's written into the product philosophy, not bolted on.
Architecture & AI
05 · Competition & moat
HRV, resting heart rate, sleep quality and BMI drive the pet — not just a step count and a streak.
Unlocked over roughly a year of genuine activity. It can't be bought or rushed, so it means something.
One shared vector design renders the same pet on the phone, the watch and the web.
The pet writes to you with no cloud, no per-message fee and no transcript of your life on someone else's server.
Finch proved that a self-care pet has a mainstream market; Tamagotchi nostalgia is a cultural tailwind. We add real body data and privacy by architecture.
A competitor can copy any one of these. Delivering all four with no subscription is a different task — and every competitor with a cloud AI bill has a structural reason not to follow.
06 · Business model
$15 / 13,99 € / 349 Kč
One-time, after a 21-day full trial. No subscription.
≈ $63.75k
Net at 5,000 customers, one-time. Cosmetics add on top.
A three-tier model: base free · some pieces are earned by hitting goals · premium pieces are bought ($2.99–4.99). Purely cosmetic, no pay-to-win, near-zero production cost.
One-time pricing caps LTV — we choose ~$12.75 + cosmetics over the ~$60+ a subscription could compound to. We take that knowingly, in exchange for zero cost risk, operational simplicity and a clear anti-subscription + pro-privacy position.
The safeguard: the only payment everyone makes is the one-time unlock — at $15 the app is done and complete forever, no pressure. Cosmetics are purely optional and fund further development.
07 · Next steps & growth story
Engine 1 · 40% of budget
Insta / TikTok / Google and ads — and the pet IS the creative. The story “I stopped walking and my buddy died” is shareable content that chart-apps can't buy. Plus healthy-lifestyle influencers. Paid acquisition is capped below net revenue per user.
Engine 2 · K-factor, not CAC
A Friends zone and sports challenges: every challenge is an invitation — a friend without the app has to install it so their buddy can compete. The share card, medals and pet outfits are content users post themselves. When invites replace ads, acquisition drops toward zero.
Engine 3 · retention as identity
Seasons, holiday events and earned outfits turn the buddy into an identity, not a utility — a reason to return and a reason to show off. Precedent: Finch proved a self-care pet has a mainstream market.
The cycle: ads bring the curious → the buddy wins their heart → challenges bring friends → events and outfits keep everyone → cosmetics monetise the love. Each engine feeds the next.
08 · Financials
Spend breakdown after the investment
Product design and 3D character work, backend development, optional connected-service infrastructure, tooling, test hardware and trademark registration.
Acquisition and growth — engine 1 buys the first cohorts, not all of growth. The viral loop takes over the rest.
Net revenue per customer ≈ $12.75 is also the breakeven CAC. Paid acquisition has to fit well below it — one-time revenue can't be repaid over later months the way a subscription can. So the model rests on a ≈ $0-CAC viral loop and on cosmetics as a second revenue leg, not on bought traffic.
Operating costs near zero: no server in the health-data path, no metering, no AI bill that grows with usage.
09 · The investment
The ask · angel pre-seed
2 000 000 Kč
≈ $85k / ≈ €79,000
Proposed allocation: product design, 3D character work, backend infrastructure, tooling, test hardware and trademark registration (40%), and launch marketing (60%).
within 1 month
Target: a public App Store launch, following founder approval. The core app is already running in TestFlight.
within 9 months
The first 10,000 users and a running Friends zone. Every invite is a free install, so growth is driven by the product, not the ad budget.
With 10,000 users and the growth engine switched on, the company is ready for the next round — no longer on a vision, but on measured traction. Why now: the core is built and in TestFlight; the investment funds the path from “finished build” to “a stranger pays”, not research into whether it can work at all.
We'll gladly present the investment terms in person — ask for the deck.
Ask for the deck10 · Team & traction
One founder (Lukáš Chýlik) + an agent factory: a roster of 16 specialised agents run by a four-phase pipeline DESIGN → BUILD → VERIFY → SHIP. The operating model IS part of the pitch — living proof that one founder can, with AI orchestration, hold the pace of a small team.
16
specialised agents
1
3D companion
iOS
current platform
5
languages (en/cs/de/es/fr)
Honestly: the app hasn't launched publicly yet. The founder answers his own email.
Email the founder — we'll send the deck, TestFlight access, and answer anything.
chylik.lukas@gmail.com
